About Visual Horticulture
Good design is much more than “pretty flowers”.
It can have a powerful role in promoting awareness, disseminating information, and improving functionality.
Good design must be:
Cultivated
Thoughtfully developed through creative problem-solving, strategic analysis, and meticulous attention to detail.
Pruned
Distilled — free of extraneous clutter — so that the essential message is clear and consistent.
Rooted
Conceived with depth of purpose and a strong message; more than just arranging surface elements.
Alive
Relevant, influential, and engaging.
